Everything a customer meets before you do.
By the time somebody calls you, they have already read about you in four or five places. These are those places, and keeping them right is the job.
Your website
Built, hosted and kept current, instead of built once and left.
We build the site, host it, keep it patched, and watch it from outside the way a customer reaches it.
When the season turns or an offer changes, the site changes with it. The message, the service you most want to sell this month and the offer move. Your brand, your phone number and your layout stay exactly where they are.
Pages get added when the work calls for it. A service you make real money on should not be a bullet point on a list halfway down the home page.
Search
What people type, what they find, and who is sitting where you want to be.
We connect to Search Console and read what people actually searched before they landed on you, including the searches where you appeared and nobody clicked.
Tracked positions for the handful of searches that matter to your trade in your town, rather than a vanity list of five hundred keywords.
A ranking that moved is only interesting if something caused it, so a move is reported next to what changed that week.
Maps and listings
One set of correct details, everywhere a customer might read them.
Your name, address, phone number and hours are written down in dozens of places you have probably forgotten about. When they disagree, customers call the wrong number and search engines lose confidence in all of them.
We compare them, surface the conflicts, and correct them where we have access.
Hours are the one that quietly costs the most. A wrong Saturday sends a ready customer to whoever is open.
Reviews and reputation
Nothing waits a fortnight for an answer.
New reviews surfaced as they arrive, with the ones that need a reply flagged before they get old.
We draft the reply. You approve it, or you let us send the straightforward ones.
We never ask for reviews selectively based on how happy somebody seems, and on platforms that prohibit soliciting reviews we do not solicit at all.
AI discovery
Whether the assistants recommend you, and who they name instead.
A growing share of people asking for a plumber now ask an assistant rather than a search engine, and get back three names.
We ask the same questions a customer would, on a fixed set of prompts, and record how often you are named.
It is reported as a rate out of a number of runs, never as a rank. These systems do not publish a ranking, and inventing one would be a fiction.
Competitors
What the shop down the road did online this month that you did not.
New pages, new services, new offers, movement in the rankings you care about.
The useful version of this is specific. "They added a page for emergency callouts in your town and now rank above you for it" is something you can act on this week.
Opportunities
Findings turned into jobs, not scores.
Every observation ends up as something with a verb in it: write this page, fix this number, answer this review, correct these hours.
Each one carries what it is based on, so you can see why it was suggested rather than taking it on faith.
Nothing consequential happens without your approval. You decide once how much to delegate and can change it whenever you like.
Results
Whether it worked. Including when it did not.
After a change goes live we confirm it is really there, then watch what happens.
If nothing moved, that is what you get told. A report that only ever contains good news is a report nobody can use.
The things we cannot measure yet are named rather than estimated, along with what would be needed to measure them.
Start with the part that needs no permission.
Your own website is the one thing anybody can look at without access to your accounts. It is where we start, and you can see that part right now.