Built because the reports were not checkable.
Every marketing report a service business receives says things are going well. Almost none of them can be verified, and the people sending them are paid by the spend they are reporting on.
The uncomfortable question.
Are you paying for traffic you would get anyway?
Nobody in the industry answers that, because everyone positioned to answer it earns a percentage of the answer being no. InternetWRX has no advertising revenue and no media margin, which is the only reason it can ask.
It compares paid spend against the organic position and map presence you already hold for the same terms, and when the overlap is large it proposes a staged, reversible reduction with a rollback trigger. It never changes a budget on its own.
Where it is, honestly.
One beta client. The measurement half runs nightly in production. The websites half is in build.
There is no customer logo wall on this site, no testimonials and no case studies, because there are no customers to quote yet. When there are, they will be real ones who agreed to be named. A product that refuses to publish a score it cannot support should not publish social proof it has not earned.
Who builds it
InternetWRX is a product of CompanyWRX, LLC, which builds operations and intelligence software for service businesses. It is a separate product from IndustryWRX, the operations platform, and it is sold on its own: you do not have to run your business on anything to use it.
See it against your own business.
The audit reads your site, your listings and your reviews, and reports both what it found and what it could not see.
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